Welcome to Release Notes, a newsletter about building at beehiiv and scaling products in the creator economy.
I’m Jake - I manage new product initiatives at beehiiv, one of the fastest-growing creator platforms in the world.
Each week, I’ll share lessons on product strategy, the Creator Economy and the behind-the-scenes of building at one of the most exciting startups in tech.
Like any new product initiative, let’s start by setting some expectations:
Who is this for?
Release Notes is for the product nerds, the creator-economy enthusiasts and anyone who wants to find out how beehiiv builds product.
Some posts will dive into the weeds, but the goal is to keep everything clear, practical, and worth reading whether you’re a product manager or just curious about how products get built and the creator economy.
What will the content be focused on?
Deep dives into how beehiiv builds and maintains velocity
Insights into our product strategy: what we’re prioritizing (& why)
Mistakes, learnings, and advice for PMs
Strategy breakdowns across the broader creator economy
My own lessons from launching and growing a newsletter
Why should you subscribe?
beehiiv isn’t just building product at record speed — it’s building a cult-like following in the process.
And because we build in the open, I can pull back the curtain and show you exactly how things happen, in real time.
The creator economy is reshaping how people buy, consume, and build brands. If you care about the future of products and growth, you won’t want to miss this.
The goal?
There’s no greater motivator than the threat of failing in public, so here are goals for this project. (I’ll be sharing the progress against them each week, so you’ll have a front row seat)
Break the infamous ‘1000 subscriber’ ceiling within 2 months
Post a new newsletter at least every two weeks (Minimum of 33 Newsletters before the end of 2026)
[Stretch goal] Grow a community of 25,000 product, growth & creator economy fanatics by the end of 2026.
Why listen to me?
I’ve spent the last 10 years building products across the creator and sharing economy with companies like beehiiv, KOMI, Camplify, Resolute Ventures.
If you’ve made it this far, hit reply and let me know what you’d love me to cover.
Here’s what to expect from the first 3 newsletters:
Everything I learnt in my first 60 days at beehiiv
Why it’s so hard to build a link-in-bio business (and why everyone needs one)
How to execute an ‘all-in-one toolkit’ strategy in the creator economy
Make sure you’re subscribed so you don’t miss it!
Till next time,
J
Release Notes